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Amidst the rumours of over fishing of mackerel, we would like to assure our customres that where practical, all our fish is line-caught, particularly our mackerel - rod and line fishing helps protect fish stocks and contributes to sustainability.

The following is an article from Greenpeace - you can view the full article here

There are very few sustainable fisheries. In the UK, the best are line-caught mackerel, line-caught seabass, and farmed mussels. Rod and line caught tuna and herring are also good fisheries. Between 2004 and 2006 Greenpeace ran a campaign to ban pair trawling for seabass in UK waters because this fishing method kills large numbers of common dolphins. However, seabass caught using a hand line eliminates the problem of bycatch. In this example, if the fish comes from a healthy stock, what determines its sustainability is the method used to catch the fish.

Buying sustainable fish is difficult because there is no clear label that marks out products as good to buy. Wood products, for example, are marked with the Forest Stewardship Council (FSC) logo if they come from sustainable sources. There is no equivalent labelling scheme for seafood.